What makes you think they’re hand-picked? I assure you they are not.
Domino’s Twitter Feed Falls Flat
In a case of asking a question they weren’t quite ready to have answered, Domino’s Pizza’s new site Pizza Turnaround (which promotes the chain’s new recipe) is getting the wrong type of buzz. After soliciting user feedback and including a stream of tweets under the hashtag #newpizza on their new recipe’s site, Domino’s seemed a bit startled that the general buzz wasn’t as overwhelmingly positive as they might have expected.
One screen capture showcases a variety of less than complimentary reactions to the new pizza, including the gem, “new dominos pizza just tastes like shitty pizza still. just different. too much sauce. always too much sauce.”
As a response, it appears Domino’s is now manually selecting which tweets will be included in the updates.
If you’re only going to print what you want people to say, why bother including a live feed in the first place? Why not just handpick a few testimonials or fake some positive reviews?
Oh, I forgot, that wouldn’t be “engaging in the conversation.”
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Tags: Bad Idea, Censorship, Domino's, Social Media, Twitter
6 Responses to “Domino’s Twitter Feed Falls Flat”
Anon 
Basis — December 30, 2009 @ 10:31 pm
well if they’re not it certainly seems suspicious to me 
Hi Anon-
Thanks for the comment. Your assurance that it’s not hand picked seems like you must have some additional insight to share. There was actually a similar anonymous comment on a post over at 10e20.
From looking at #newpizza throughout the day on Twitter and also checking the Domino’s feed at Pizza Turnaround it’s clear there are some things being omitted and the majority of the Tweets being cut are fairly unkind to Domino’s. So…what is the conclusion we should be drawing?
Whether hand picked, automatically filtered, or arbitrarily selected based on some other criteria, the whole thing seems pretty shady. Especially considering the original version didn’t seem to be filtering any of the results.
If you know something we don’t, please share. I assure you, I’m not the only one who’s jumping to what seems like an obvious conclusion based on all the evidence we have at the moment.
Tim 
I work for Domino’s corporate. The only thing the company is trying to filter is profanity, such as the example above. We are not filtering out negative comments.
Nick Dumitru — December 31, 2009 @ 11:45 am
Well Tim, anyway you want to spell censorship, it still sounds the same. Since you’re admitting to filtering out certain things, we have no way of knowing where you will stop. And since multiple people have access to your Twitter account within the company, I suspect you may not be 100% certain of what exactly is being censored. If you’re going to engage in social media, you should be prepared to take the good with the bad and adjust your corporate policy based on the feedback you get. Not silencing your customers.
Just because you stuff cotton in your ears doesn’t mean the noise has stopped. This type of behaviour will only make it worse for Domino’s.
Hi Tim-
So “Amused by the #newpizza Twitter feed failure on the domino’s site” is deemed profane? I can understand not wanting profanity on a corporate website, though you’d have to imagine if this is really how it worked then there wouldn’t be a mention of “shitty pizza” at the top of this screenshot of the feed.
Also, from checking back a few different times, it was obvious there was more content being filtered than just comments containing profanity. It looks like a bit more might be getting pulled through now that you’ve gotten a bit of criticism from numerous websites, but this definitely seems like a case of learning as you go in a medium you didn’t really understand.
