Comments on: Domino’s Twitter Feed Falls Flat http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html Thoughts on branding and graphic design issues. Tue, 10 Aug 2010 14:45:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jason http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23378 Jason Thu, 31 Dec 2009 19:25:45 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23378 Hi Tim- <br /> So "Amused by the #newpizza Twitter feed failure on the domino's site" is deemed profane? I can understand not wanting profanity on a corporate website, though you'd have to imagine if this is really how it worked then there wouldn't be a mention of "shitty pizza" at the top of this <a href="http://i.imgur.com/fry2A.jpg" rel="nofollow">screenshot of the feed</a>. <br /> Also, from checking back a few different times, it was obvious there was more content being filtered than just comments containing profanity. It looks like a bit more might be getting pulled through now that you've gotten a bit of criticism from numerous websites, but this definitely seems like a case of learning as you go in a medium you didn't really understand. Hi Tim-

So “Amused by the #newpizza Twitter feed failure on the domino’s site” is deemed profane? I can understand not wanting profanity on a corporate website, though you’d have to imagine if this is really how it worked then there wouldn’t be a mention of “shitty pizza” at the top of this screenshot of the feed.

Also, from checking back a few different times, it was obvious there was more content being filtered than just comments containing profanity. It looks like a bit more might be getting pulled through now that you’ve gotten a bit of criticism from numerous websites, but this definitely seems like a case of learning as you go in a medium you didn’t really understand.

]]> By: Nick Dumitru http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23377 Nick Dumitru Thu, 31 Dec 2009 15:45:10 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23377 Well Tim, anyway you want to spell censorship, it still sounds the same. Since you're admitting to filtering out certain things, we have no way of knowing where you will stop. And since multiple people have access to your Twitter account within the company, I suspect you may not be 100% certain of what exactly is being censored. If you're going to engage in social media, you should be prepared to take the good with the bad and adjust your corporate policy based on the feedback you get. Not silencing your customers. Just because you stuff cotton in your ears doesn't mean the noise has stopped. This type of behaviour will only make it worse for Domino's. Well Tim, anyway you want to spell censorship, it still sounds the same. Since you’re admitting to filtering out certain things, we have no way of knowing where you will stop. And since multiple people have access to your Twitter account within the company, I suspect you may not be 100% certain of what exactly is being censored. If you’re going to engage in social media, you should be prepared to take the good with the bad and adjust your corporate policy based on the feedback you get. Not silencing your customers.

Just because you stuff cotton in your ears doesn’t mean the noise has stopped. This type of behaviour will only make it worse for Domino’s.

]]> By: Tim http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23376 Tim Thu, 31 Dec 2009 15:05:28 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23376 I work for Domino's corporate. The only thing the company is trying to filter is profanity, such as the example above. We are not filtering out negative comments. I work for Domino’s corporate. The only thing the company is trying to filter is profanity, such as the example above. We are not filtering out negative comments.

]]> By: Jason http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23374 Jason Thu, 31 Dec 2009 03:05:29 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23374 Hi Anon- <br /> Thanks for the comment. Your assurance that it's not hand picked seems like you must have some additional insight to share. There was actually a <a href="http://www.10e20.com/blog/2009/12/30/the-sting-of-real-time-product-feedback/#idc-container" rel="nofollow">similar anonymous comment</a> on a post over at 10e20. <br /> From looking at #newpizza throughout the day on Twitter and also checking the Domino's feed at Pizza Turnaround it's clear there are some things being omitted and the majority of the Tweets being cut are fairly unkind to Domino's. So...what is the conclusion we should be drawing? <br /> Whether hand picked, automatically filtered, or arbitrarily selected based on some other criteria, the whole thing seems pretty shady. Especially considering the original version didn't seem to be filtering any of the results. <br /> If you know something we don't, please share. I assure you, I'm not the only one who's jumping to what seems like an obvious conclusion based on all the evidence we have at the moment. Hi Anon-

Thanks for the comment. Your assurance that it’s not hand picked seems like you must have some additional insight to share. There was actually a similar anonymous comment on a post over at 10e20.

From looking at #newpizza throughout the day on Twitter and also checking the Domino’s feed at Pizza Turnaround it’s clear there are some things being omitted and the majority of the Tweets being cut are fairly unkind to Domino’s. So…what is the conclusion we should be drawing?

Whether hand picked, automatically filtered, or arbitrarily selected based on some other criteria, the whole thing seems pretty shady. Especially considering the original version didn’t seem to be filtering any of the results.

If you know something we don’t, please share. I assure you, I’m not the only one who’s jumping to what seems like an obvious conclusion based on all the evidence we have at the moment.

]]> By: Basis http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23373 Basis Thu, 31 Dec 2009 02:31:20 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23373 well if they're not it certainly seems suspicious to me ;) well if they’re not it certainly seems suspicious to me ;)

]]> By: Anon http://www.thinkbasis.com/blog/2009/social-media/dominos-twitter-feed-falls-flat.html/comment-page-1#comment-23372 Anon Wed, 30 Dec 2009 23:28:28 +0000 http://www.thinkbasis.com/blog/?p=368#comment-23372 What makes you think they're hand-picked? I assure you they are not. What makes you think they’re hand-picked? I assure you they are not.

]]>