Think Basis It's Good For Business

Advanced Web Ranking is a unique and “must have” keyword research tool for everyone that is interested in getting their website ranked higher in the search engines.  Both novice and expert SEO’s can benefit from the powerful features the AWR tool utilizes. There is a 30 day free trial license. AWR is one of the more robust SEO/web ranking tools out there and if you manage/operate more than one website you will wonder how you ever did without it.

There are 4 versions of AWR:

- Standard

- Professional

- Enterprise

- Server

The standard and professional versions of this seo software are great for individuals/companies that own 1-5 websites and need to keep track of rankings.  At bare minimum, I would suggest the Professional edition based on the reporting functionality contained within.  You can create reports and they are a very useful tool in helping your clients understand the advances you are making for their websites.  The Enterprise and Server editions have more features and are generally geared towards large scale operations.

Setting up an AWR project is very easy and intuitive. It took me about 5 minutes from start to finish, without reading any of the documentation provided (because…like….who reads that crap anyways?).  The most time consuming part was listing the keywords that you want tracked. I chose the Enterprise free trial edition and the program automatically suggested keywords for me as I typed.  I already knew which keywords that I wanted to track yet I found a few more based on the suggestions of the tool.  I set up 3 different projects for 3 different websites.  Total set up time: 5 minutes.

Tracking keywords:

I only used the bare minimum of features found in the tool, because as stated above, I hate reading documentation.  I just needed something to track my keywords and prepare a report for our clients.  Every morning when I open my copy of AWR, I select the project and then click “Update”.  For the sites with keyword lists less than 10 keywords, it took on average 5 minutes to update with new rankings for the day.  This is due to a protection feature built into the tool that forces the updates to “sleep” in between queries.  This prevents Google from accidentally blacklisting your IP address due to flooding.  For websites that are tracking 20 or more keywords, it took on average 30 minutes to fully update the reports.  This time can be cut significantly down if you were to use a proxy, but I was using the normal IP address associated with my internet connection.

Reporting:

Reporting is as easy as clicking a button. You will have your choice of reporting formats and the results are displayed in a visually appealing spreadsheet.  You can then take the non-branded spreadsheet, apply your brand name and then pass it along to the client to show evidence of the increased rankings that you have gotten for their website.

Final thoughts:

AWR is a very powerful tool that every SEO should not be without. Even if you are tracking your personal websites, this tool can be very useful in tracking your progress in an easy to understand format.  Over time as your keyword reports build, the reporting time can grow exponentially. A great way to overcome this is to rent a box, remote in and run it as a virtual machine. Your site ranking will be greatly improved!

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