Being Vocal with Your Opinions is Not the Same as Bullying
September 4th, 2009In an industry with as many gray areas as Internet marketing there are bound to be some disagreements. From time to time tempers flare, and a heated discussion ensues about what is, or is not, the appropriate way to handle something. But, in the interest of adding a little more fuel to the dying fire, [...]
8 Types of Twitter Users We Could Do Without
August 27th, 2009I’ve started to develop an allergic reaction to Twitter lately. Not everything about it, just some of the specific types of tweets that seem to be tainting our stream with the unwanted taste of urine and self-importance. Although most of us have been guilty of at least a few of these from time to time, [...]
When it Comes to Internet Libel, Where Do You Draw the Line?
August 21st, 2009The practices associated with public relations, spin control, and reputation management have been turned upside down in the last decade due to the “G-Generation”; where “G” is for “Google”. The sweeping descriptions given to the various generations in bygone years (baby boomers, X- generation, Y. generation etc.) have been for very specific age groups. Whereas, [...]
Social Media is about Top of Mind Awareness
August 18th, 2009Social media marketing is the next hot topic at every SEO related conference lately. Those of you that have been involved in marketing for a while might call it Viral Marketing with a twist. Social media is the art and science of communicating with your customers on the grass roots level: being interwoven with their [...]
Simple SEO Tips for Local Businesses
August 14th, 2009Yesterday I had an opportunity to sit in on a local search panel with Stoney deGeyter, Matt Van Wagner, and David Mihm at SES San Jose. The three panelists provided a great overview of some of the local search basics and provided numerous simple actionable items small business owners can use to build a solid [...]
If You Can’t Think of Anything Original, Don’t Start a Blog
April 23rd, 2009Seriously, there’s enough clutter already without people starting up blogs to just cut and paste other people’s material. It’s kind of like asking someone to watch your cam copy of a movie when they’ve already got their own copy of the DVD. Today I was alerted by someone that one of the articles I published [...]
Removing Ambiguity from Your Contracts
March 26th, 2009This may seem like a no-brainer, but when it comes to doing contract work, a huge amount of headaches can be avoided if you make sure both you and the client are completely clear up front about who is responsible for what. It’s not entirely uncommon for the client and the consultant to have two [...]
Why Hire a Consultant and Then Change Nothing?
March 4th, 2009If someone gave you the winning lottery numbers, would you go buy a ticket? Personally, I might not. It would depend on a number of factors, the greatest one being whether I believed the person who was passing along this million dollar piece of information. Even if they are telling me something that could make [...]
