Think Basis It's Good For Business

Alright, this was going to be a different post entirely, but it looks like I’ll have to just save that for another day. Because, as I was killing time by perusing Digg’s upcoming entertainment section, I spotted this article sitting at the top: Web Designer Battles Hollywood Cookie Cutting It didn’t sound particularly interesting, but [...]

We finally pinned down the elusive Rebecca Kelley and had an opportunity to get her perspective on internet marketing, current trends, and where she sees the industry heading over the next couple years. What attracted you to Internet marketing? Well, I wasn’t immediately attracted to “internet marketing” so much as the job description that SEOmoz [...]

The Small Business Challenge

February 3rd, 2009

Having previously discussed some of the different small business approaches to online marketing, I’ve had several discussions over the past couple weeks with different colleagues about what can be done by the small business owner who falls into the, “We need to be online…” category of thinking. These are the companies that recognize the importance [...]

Does Ego Kill the SEO Star?

January 19th, 2009

If you’re good at something it’s okay to have a bit of an ego about it. Anyone who’s competitive would probably agree that a great deal of strength can be drawn from a person’s belief in their own abilities. You don’t see a lot of boxers going into their pre-fight press conferences telling reporters they’re [...]

For the most part, SEOs and Internet marketers seem to be a fairly collaborative bunch, especially in the social media realm, where so much of your success is predicated on strong relationships with other like-minded people. However, it seems like there is always a bit of a disconnect between the people who work with clients [...]

Digg, We Need to Talk…

January 5th, 2009

Alright Digg, the honeymoon’s over, so I want to cut right to the chase. When we first met I was pretty much smitten. I loved the way you showed me new and exciting things, and took me to wonderful places I might never have found without you. However, as time went on, you started to [...]

Almost anyone who has consulted with a large number of different companies will quickly tell you there are people who “get it” and people who don’t. The unfortunate reality is that a large number of very intelligent people are still anchored exclusively to some of the more traditional marketing strategies, and either fail to understand–or [...]

There are a number of things businesses do that aren’t in the best interest of the consumer. A lot of them are unavoidable offshoots of wanting to maximize profit, but some of them can be shortsighted, lazy, or even dangerous. While I’d never say some of these practices can’t be extremely successful, I would certainly [...]