5 Ways Google Product Search Could Be Less Evil
November 27th, 2009By now everyone in the search community is familiar with Google’s motto of doing no evil. But without getting into a huge debate about the merits of capitalism and the economy, I think it could be argued that their product search, as it stands, might be venturing into evil territory. At the moment, the core [...]
Are Phone Books Totally Useless, or Just Mostly Useless?
September 15th, 2009Since I pride myself on not holding back my opinion, no matter how controversial, I’m just going to come out and say it: the phone book may have outlasted its usefulness. I know, I know, but before you get all huffy about how much you love selecting a business based on arbitrarily choosing a company [...]
Being Vocal with Your Opinions is Not the Same as Bullying
September 4th, 2009In an industry with as many gray areas as Internet marketing there are bound to be some disagreements. From time to time tempers flare, and a heated discussion ensues about what is, or is not, the appropriate way to handle something. But, in the interest of adding a little more fuel to the dying fire, [...]
8 Types of Twitter Users We Could Do Without
August 27th, 2009I’ve started to develop an allergic reaction to Twitter lately. Not everything about it, just some of the specific types of tweets that seem to be tainting our stream with the unwanted taste of urine and self-importance. Although most of us have been guilty of at least a few of these from time to time, [...]
When it Comes to Internet Libel, Where Do You Draw the Line?
August 21st, 2009The practices associated with public relations, spin control, and reputation management have been turned upside down in the last decade due to the “G-Generation”; where “G” is for “Google”. The sweeping descriptions given to the various generations in bygone years (baby boomers, X- generation, Y. generation etc.) have been for very specific age groups. Whereas, [...]
Social Media is about Top of Mind Awareness
August 18th, 2009Social media marketing is the next hot topic at every SEO related conference lately. Those of you that have been involved in marketing for a while might call it Viral Marketing with a twist. Social media is the art and science of communicating with your customers on the grass roots level: being interwoven with their [...]
