In a case of asking a question they weren’t quite ready to have answered, Domino’s Pizza’s new site Pizza Turnaround (which promotes the chain’s new recipe) is getting the wrong type of buzz. After soliciting user feedback and including a stream of tweets under the hashtag #newpizza on their new recipe’s site, Domino’s seemed a bit startled that the general buzz wasn’t as overwhelmingly positive as they might have expected.
One screen capture showcases a variety of less than complimentary reactions to the new pizza, including the gem, “new dominos pizza just tastes like shitty pizza still. just different. too much sauce. always too much sauce.”
As a response, it appears Domino’s is now manually selecting which tweets will be included in the updates.
If you’re only going to print what you want people to say, why bother including a live feed in the first place? Why not just handpick a few testimonials or fake some positive reviews?
Oh, I forgot, that wouldn’t be “engaging in the conversation.”