<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.5.1" -->
<rss version="0.92">
<channel>
	<title>Branding and Graphic Design</title>
	<link>http://www.thinkbasis.com/branding-graphic-design</link>
	<description>Thoughts on branding and graphic design issues.</description>
	<lastBuildDate>Mon, 03 Oct 2005 02:30:32 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>The Cradle Of Mediocrity</title>
		<description><![CDATA[Of all of the reasons for unimaginative and uninspiring work, none
is more deplorable than the focus group. There is a right and wrong
way to conduct a focus group.]]></description>
		<link>http://www.thinkbasis.com/branding-graphic-design/index.php/branding/focus-group-toronto/</link>
			</item>
	<item>
		<title>Typography, Typeface And Relevance As Voice</title>
		<description><![CDATA[Typography and type are two of the key elements of voice.

The concept of voice refers to how a brand speaks. The tone it takes when it interacts with an audience. Typography and typefaces are key visual elements of developing an appropriate tone. Others being style of copy, event marketing and placement and many more, but those are separate topic.]]></description>
		<link>http://www.thinkbasis.com/branding-graphic-design/index.php/design/typography-typface-voice/</link>
			</item>
	<item>
		<title>The Brand Kernel</title>
		<description><![CDATA[The kernel is the core of brands. It is the beating heart that imbues them with life and it is the source with which all marketing efforts should fundamentally begin.]]></description>
		<link>http://www.thinkbasis.com/branding-graphic-design/index.php/branding/branding-foundation/</link>
			</item>
</channel>
</rss>
