Straight talk on marketing, SEO, and growth for businesses that want real results.https://thinkbasis.com/https://thinkbasis.com/articles/aesthetic-clinic-marketing/https://thinkbasis.com/articles/aesthetic-clinic-marketing/Every aesthetic clinic has the same website, same Instagram, same before/afters. Here's how the clinics that actually grow do it differently.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/digital-marketing-for-healthcare/https://thinkbasis.com/articles/digital-marketing-for-healthcare/Most healthcare marketing is a waste of money. Here's what works after 20 years and hundreds of millions in ad spend across medical practices.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/how-to-get-more-patients/https://thinkbasis.com/articles/how-to-get-more-patients/You don't have a patient problem. You have a conversion problem. Most practices are leaking patients at every stage and don't even know it.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-advertising/https://thinkbasis.com/articles/med-spa-advertising/Google Ads, Facebook Ads, Instagram, TikTok — every platform wants your ad budget. Here's where med spa ad dollars actually generate ROI.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-marketing/https://thinkbasis.com/articles/med-spa-marketing/Your med spa marketing isn't working because you're doing what everyone else does. Here's the playbook that took clinics from empty chairs to waitlists.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-marketing/https://thinkbasis.com/articles/plastic-surgery-marketing/After 20 years making plastic surgeons the top practice in their market, here's everything that works — and the expensive garbage everyone else sells you.Thu, 02 Apr 2026 00:00:00 GMThttps://thinkbasis.com/articles/practice-growth-framework/https://thinkbasis.com/articles/practice-growth-framework/Every practice I've taken from nothing to market leader followed the same 4-phase framework. Fix, fill, scale, dominate. Here's each phase.Tue, 10 Mar 2026 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-marketing-plan-template/https://thinkbasis.com/articles/med-spa-marketing-plan-template/You don't need a 40-page marketing plan. You need a one-page document that answers: who, where, what, how much, and how do we measure it.Tue, 24 Feb 2026 00:00:00 GMThttps://thinkbasis.com/articles/healthcare-seo-2026/https://thinkbasis.com/articles/healthcare-seo-2026/AI Overviews, E-E-A-T updates, zero-click searches. Healthcare SEO in 2026 is a different game than 2023. Here's the updated playbook.Tue, 03 Feb 2026 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-google-ads-2026/https://thinkbasis.com/articles/medical-practice-google-ads-2026/Google Ads changed more in 2025 than the previous five years combined. AI bidding, Performance Max, new match types. Here's what still works.Mon, 12 Jan 2026 00:00:00 GMThttps://thinkbasis.com/articles/importance-of-digital-marketing-in-healthcare/https://thinkbasis.com/articles/importance-of-digital-marketing-in-healthcare/Yes, you need digital marketing. Everyone knows that. The question isn't whether. It's which channels, in what order, with what budget. Here's the answer.Mon, 17 Nov 2025 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-marketing-consultant/https://thinkbasis.com/articles/plastic-surgery-marketing-consultant/Marketing consultants charge $200-500/hour. Agencies charge $3,000-15,000/month. Sometimes that's worth it. Sometimes you're paying for meetings. Here's how to decide.Mon, 20 Oct 2025 00:00:00 GMThttps://thinkbasis.com/articles/marketing-new-medical-practice/https://thinkbasis.com/articles/marketing-new-medical-practice/New practice, zero patients, tight budget. You don't need a marketing agency. You need a sequence. Here's what to do in months 1, 3, 6, and 12.Mon, 15 Sep 2025 00:00:00 GMThttps://thinkbasis.com/articles/patient-acquisition-cost-by-specialty/https://thinkbasis.com/articles/patient-acquisition-cost-by-specialty/Dermatology CAC is $250-500. Dental CPL is $84. Plastic surgery clicks cost $18-25. Here are the real benchmarks by specialty so you know if you're overpaying.Mon, 04 Aug 2025 00:00:00 GMThttps://thinkbasis.com/articles/ai-marketing-stack-medical-practices/https://thinkbasis.com/articles/ai-marketing-stack-medical-practices/There are 500 AI marketing tools. Five of them are useful for medical practices. The rest are expensive toys. Here's what to actually buy.Mon, 07 Jul 2025 00:00:00 GMThttps://thinkbasis.com/articles/death-of-medical-marketing-agency/https://thinkbasis.com/articles/death-of-medical-marketing-agency/The traditional agency model is broken. AI is accelerating the collapse. Here's what's replacing it and what practice owners should demand from their partners.Mon, 16 Jun 2025 00:00:00 GMThttps://thinkbasis.com/articles/ai-patient-communication/https://thinkbasis.com/articles/ai-patient-communication/AI chatbots can handle appointment scheduling and FAQs. But let them near a clinical conversation and you're asking for trouble. Here's the line.Mon, 26 May 2025 00:00:00 GMThttps://thinkbasis.com/articles/wellness-center-marketing/https://thinkbasis.com/articles/wellness-center-marketing/The wellness industry is worth $6+ trillion globally. But wellness centers compete against everyone from med spas to yoga studios. Here's how to win.Mon, 05 May 2025 00:00:00 GMThttps://thinkbasis.com/articles/voice-search-medical-practices/https://thinkbasis.com/articles/voice-search-medical-practices/Short answer: yes for local, no for procedures. Voice search is growing but it's not going to replace Google for medical decisions. Here's what to do.Mon, 14 Apr 2025 00:00:00 GMThttps://thinkbasis.com/articles/weight-loss-marketing/https://thinkbasis.com/articles/weight-loss-marketing/The medical weight loss market hit $33.8 billion — doubled in two years thanks to GLP-1 drugs. Here's how clinics are capturing this wave.Mon, 14 Apr 2025 00:00:00 GMThttps://thinkbasis.com/articles/concierge-medicine-marketing/https://thinkbasis.com/articles/concierge-medicine-marketing/Concierge medicine is the anti-volume model. Fewer patients, higher revenue, better outcomes. But marketing it requires a completely different approach.Mon, 17 Mar 2025 00:00:00 GMThttps://thinkbasis.com/articles/ai-overviews-healthcare-seo/https://thinkbasis.com/articles/ai-overviews-healthcare-seo/51% of healthcare searches now trigger AI Overviews — double the cross-industry average. Your SEO strategy from 2023 is already outdated.Mon, 03 Mar 2025 00:00:00 GMThttps://thinkbasis.com/articles/why-medical-marketing-fails/https://thinkbasis.com/articles/why-medical-marketing-fails/After 20 years and hundreds of millions in ad spend, I've seen every way medical marketing can fail. The patterns are predictable. Here they are.Mon, 10 Feb 2025 00:00:00 GMThttps://thinkbasis.com/articles/telehealth-marketing/https://thinkbasis.com/articles/telehealth-marketing/The COVID telehealth spike is over. What's left is a $115+ billion industry that most practices still don't know how to market. Here's the playbook.Mon, 27 Jan 2025 00:00:00 GMThttps://thinkbasis.com/articles/how-to-appear-in-chatgpt-results/https://thinkbasis.com/articles/how-to-appear-in-chatgpt-results/AI search is growing faster than Google did. The practices that appear in AI responses now will own the next decade. Here's exactly how to get cited.Mon, 13 Jan 2025 00:00:00 GMThttps://thinkbasis.com/articles/will-ai-replace-marketing-agencies/https://thinkbasis.com/articles/will-ai-replace-marketing-agencies/AI won't replace your marketing agency. But an agency that uses AI will replace the one that doesn't. Here's what that means for your practice.Mon, 04 Nov 2024 00:00:00 GMThttps://thinkbasis.com/articles/healthcare-marketing-trends/https://thinkbasis.com/articles/healthcare-marketing-trends/Every year there's a new trend that's going to change everything. Most don't. Here are the ones from the last decade that actually moved the needle.Mon, 07 Oct 2024 00:00:00 GMThttps://thinkbasis.com/articles/ai-search-optimization-medical/https://thinkbasis.com/articles/ai-search-optimization-medical/Organic CTR dropped 61% for queries with AI Overviews. But the practices that get cited in AI results see massive traffic. Here's how to be one of them.Mon, 23 Sep 2024 00:00:00 GMThttps://thinkbasis.com/articles/ai-changing-how-patients-find-doctors/https://thinkbasis.com/articles/ai-changing-how-patients-find-doctors/40 million people ask ChatGPT health questions every day. 51% of healthcare searches trigger AI Overviews. Your SEO strategy needs to adapt or become irrelevant.Mon, 12 Aug 2024 00:00:00 GMThttps://thinkbasis.com/articles/aesthetic-practice-marketing-trends/https://thinkbasis.com/articles/aesthetic-practice-marketing-trends/The medical aesthetics market hit $19.5 billion in 2025, projected to double by 2031. Here's what's working, what's dying, and where the smart money is going.Mon, 15 Jul 2024 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-exit-strategy/https://thinkbasis.com/articles/medical-practice-exit-strategy/PE firms did 1,029 healthcare deals in 2025. The practices that got top dollar started preparing 3-5 years before selling. Here's what they did.Mon, 01 Jul 2024 00:00:00 GMThttps://thinkbasis.com/articles/chatgpt-for-medical-practices/https://thinkbasis.com/articles/chatgpt-for-medical-practices/ChatGPT won't replace your front desk. But it can draft patient communications, create content outlines, and handle repetitive admin work. Here's how.Mon, 03 Jun 2024 00:00:00 GMThttps://thinkbasis.com/articles/multi-location-practice-management/https://thinkbasis.com/articles/multi-location-practice-management/One location? You can manage by walking around. Two or more? Everything that worked before breaks. Here's what you need to rebuild.Mon, 20 May 2024 00:00:00 GMThttps://thinkbasis.com/articles/private-equity-buying-medical-practices/https://thinkbasis.com/articles/private-equity-buying-medical-practices/1,029 PE-backed healthcare deals in 2025. If you own a practice, PE firms are watching. Here's what they want, what they'll pay, and what happens after.Mon, 22 Apr 2024 00:00:00 GMThttps://thinkbasis.com/articles/patient-retention-strategies/https://thinkbasis.com/articles/patient-retention-strategies/Acquiring a new patient costs 5-7x more than keeping an existing one. Yet most practices spend 90% of their marketing on acquisition. That math doesn't work.Mon, 08 Apr 2024 00:00:00 GMThttps://thinkbasis.com/articles/ai-in-healthcare-marketing/https://thinkbasis.com/articles/ai-in-healthcare-marketing/66% of physicians use AI tools. 40 million people ask ChatGPT health questions daily. But most AI marketing tools are glorified autocomplete. Here's what works.Mon, 18 Mar 2024 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-kpis/https://thinkbasis.com/articles/medical-practice-kpis/Most practices track revenue and patient count. That's not enough. Here are the 8 numbers that actually predict whether your practice is growing or dying.Mon, 26 Feb 2024 00:00:00 GMThttps://thinkbasis.com/articles/hiring-a-practice-manager/https://thinkbasis.com/articles/hiring-a-practice-manager/You became a doctor to practice medicine, not manage spreadsheets. But hiring wrong is worse than doing it yourself. Here's how to hire right.Mon, 15 Jan 2024 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-valuation/https://thinkbasis.com/articles/medical-practice-valuation/Plastic surgery EBITDA multiples run 7.3x-11.3x. But valuation isn't just numbers. It's systems, staff, and patient concentration. Here's what moves the needle.Mon, 18 Dec 2023 00:00:00 GMThttps://thinkbasis.com/articles/hair-restoration-marketing/https://thinkbasis.com/articles/hair-restoration-marketing/The hair restoration market is worth $12+ billion and growing at 25% annually. Male patients are less price-sensitive and more loyal. Here's how to reach them.Mon, 04 Dec 2023 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-marketing-roi/https://thinkbasis.com/articles/medical-practice-marketing-roi/Your agency shows you impressions and click-through rates. You need cost-per-patient and lifetime value. Here's how to calculate real ROI.Mon, 13 Nov 2023 00:00:00 GMThttps://thinkbasis.com/articles/opening-a-second-practice-location/https://thinkbasis.com/articles/opening-a-second-practice-location/Most practices that expand too fast implode. The ones that survive fix systems before they scale. Here's the operational checklist.Mon, 30 Oct 2023 00:00:00 GMThttps://thinkbasis.com/articles/facial-rejuvenation-marketing/https://thinkbasis.com/articles/facial-rejuvenation-marketing/Nobody wants a facelift. They want to look like themselves, 10 years ago. The practices that understand this outsell everyone else.Mon, 16 Oct 2023 00:00:00 GMThttps://thinkbasis.com/articles/call-tracking-for-medical-practices/https://thinkbasis.com/articles/call-tracking-for-medical-practices/60% of medical practice conversions come through phone calls. If you're not tracking which campaigns drive calls, you're optimizing blind.Mon, 25 Sep 2023 00:00:00 GMThttps://thinkbasis.com/articles/patient-education-content/https://thinkbasis.com/articles/patient-education-content/Educated patients convert faster, cancel less, and leave better reviews. Patient education isn't charity. It's the best investment in your funnel.Mon, 11 Sep 2023 00:00:00 GMThttps://thinkbasis.com/articles/liposuction-marketing/https://thinkbasis.com/articles/liposuction-marketing/Liposuction costs $4,300-$7,500. The right patient isn't looking for the cheapest price. They're looking for the safest hands. Market to that.Mon, 28 Aug 2023 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-referral-programs/https://thinkbasis.com/articles/medical-practice-referral-programs/Referred patients convert faster, stay longer, and spend more. Most referral programs fail because they incentivize the wrong behavior.Mon, 07 Aug 2023 00:00:00 GMThttps://thinkbasis.com/articles/medical-blog-strategy/https://thinkbasis.com/articles/medical-blog-strategy/Your blog has 47 posts and gets 12 visits a month. That's not a content strategy. That's a diary. Here's how to write content that ranks and converts.Mon, 24 Jul 2023 00:00:00 GMThttps://thinkbasis.com/articles/follow-up-sequence-doubles-closing-rate/https://thinkbasis.com/articles/follow-up-sequence-doubles-closing-rate/80% of sales require 5+ follow-ups. Most practices stop after one. Here's the automated sequence that turns consultation no-shows into booked patients.Mon, 19 Jun 2023 00:00:00 GMThttps://thinkbasis.com/articles/youtube-for-doctors/https://thinkbasis.com/articles/youtube-for-doctors/YouTube is the second-largest search engine. Patients search for procedures there before Google. Your competitors are already uploading. Are you?Mon, 05 Jun 2023 00:00:00 GMThttps://thinkbasis.com/articles/filler-advertising/https://thinkbasis.com/articles/filler-advertising/Fillers are a repeat-purchase product with high margins. Most practices market them like a commodity. Here's how to sell results, not units.Mon, 08 May 2023 00:00:00 GMThttps://thinkbasis.com/articles/patient-financing-growth-tool/https://thinkbasis.com/articles/patient-financing-growth-tool/Financing increases average case acceptance by 20-30%. If you don't have a financing partner, you're leaving six figures on the table.Mon, 01 May 2023 00:00:00 GMThttps://thinkbasis.com/articles/video-marketing-for-doctors/https://thinkbasis.com/articles/video-marketing-for-doctors/Video builds trust faster than any other content format. Patients feel like they know you before they walk in. But most doctor videos are unwatchable.Mon, 17 Apr 2023 00:00:00 GMThttps://thinkbasis.com/articles/breast-augmentation-marketing/https://thinkbasis.com/articles/breast-augmentation-marketing/Breast augmentation averages $4,575-$8,000. At that price point, patients don't impulse buy. Here's how to market for the considered purchase.Mon, 20 Mar 2023 00:00:00 GMThttps://thinkbasis.com/articles/cosmetic-surgery-consultation-conversion/https://thinkbasis.com/articles/cosmetic-surgery-consultation-conversion/Free consultations convert at 40%. Paid ones hit 90%. But conversion isn't just about charging. It's about the entire consultation experience.Mon, 13 Mar 2023 00:00:00 GMThttps://thinkbasis.com/articles/tiktok-for-medical-practices/https://thinkbasis.com/articles/tiktok-for-medical-practices/TikTok is the fastest-growing platform. But is it where your patients make decisions? The answer is more nuanced than the hype suggests.Mon, 27 Feb 2023 00:00:00 GMThttps://thinkbasis.com/articles/rhinoplasty-marketing/https://thinkbasis.com/articles/rhinoplasty-marketing/Rhinoplasty is the most-researched cosmetic procedure. Patients spend months deciding. Your marketing needs to match that long decision cycle.Mon, 30 Jan 2023 00:00:00 GMThttps://thinkbasis.com/articles/instagram-for-plastic-surgeons/https://thinkbasis.com/articles/instagram-for-plastic-surgeons/50K followers means nothing if none of them book. Here's how to use Instagram to actually drive consultations, not just likes.Mon, 09 Jan 2023 00:00:00 GMThttps://thinkbasis.com/articles/lead-generation-for-medical-practices/https://thinkbasis.com/articles/lead-generation-for-medical-practices/Only 3.2% of medical practice leads convert to patients. Top performers hit 21%. The difference isn't volume. It's quality and follow-through.Mon, 19 Dec 2022 00:00:00 GMThttps://thinkbasis.com/articles/patient-testimonials-marketing/https://thinkbasis.com/articles/patient-testimonials-marketing/Video testimonials convert better than any ad you'll ever run. But most practices never ask for them, or ask wrong. Here's the system.Mon, 07 Nov 2022 00:00:00 GMThttps://thinkbasis.com/articles/social-media-for-doctors/https://thinkbasis.com/articles/social-media-for-doctors/Most doctors' social media is a waste of time. Not because social doesn't work. Because you're doing it wrong. Here's what actually moves patients.Mon, 17 Oct 2022 00:00:00 GMThttps://thinkbasis.com/articles/hipaa-and-online-reviews/https://thinkbasis.com/articles/hipaa-and-online-reviews/A patient trashes you on Google. You want to defend yourself. Here's what HIPAA allows, what it doesn't, and how to respond without risking a fine.Mon, 26 Sep 2022 00:00:00 GMThttps://thinkbasis.com/articles/responding-to-patient-reviews/https://thinkbasis.com/articles/responding-to-patient-reviews/Physician review responses significantly influence patient choice. But one wrong word can trigger a HIPAA violation. Here's the safe playbook.Mon, 15 Aug 2022 00:00:00 GMThttps://thinkbasis.com/articles/online-scheduling-for-medical-practices/https://thinkbasis.com/articles/online-scheduling-for-medical-practices/Patients want to book online. But most online scheduling tools create more problems than they solve. Here's when it works and when it backfires.Mon, 25 Jul 2022 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-website-design/https://thinkbasis.com/articles/med-spa-website-design/Your med spa website isn't an art project. It's a booking engine. The best med spa sites convert 3-5x the industry average. Here's how.Mon, 06 Jun 2022 00:00:00 GMThttps://thinkbasis.com/articles/how-to-get-more-google-reviews/https://thinkbasis.com/articles/how-to-get-more-google-reviews/Review velocity matters more than total reviews for Google rankings. Here's the systematic approach that generates 10-20 new reviews per month.Mon, 02 May 2022 00:00:00 GMThttps://thinkbasis.com/articles/high-converting-medical-website/https://thinkbasis.com/articles/high-converting-medical-website/After building hundreds of medical websites, I can tell you in 5 seconds if one will convert. Here's what the winners all have in common.Mon, 18 Apr 2022 00:00:00 GMThttps://thinkbasis.com/articles/reputation-management-for-doctors/https://thinkbasis.com/articles/reputation-management-for-doctors/84% of patients check reviews before booking. Your online reputation isn't a vanity metric. It's the front door to your practice.Mon, 14 Mar 2022 00:00:00 GMThttps://thinkbasis.com/articles/landing-pages-for-doctors/https://thinkbasis.com/articles/landing-pages-for-doctors/Running ads to your homepage? You're wasting 30-40% of your budget. A treatment-specific landing page changes everything.Mon, 28 Feb 2022 00:00:00 GMThttps://thinkbasis.com/articles/why-your-practice-needs-a-new-website/https://thinkbasis.com/articles/why-your-practice-needs-a-new-website/Most practices don't need a new website. They need a better-converting one. Here's how to tell the difference and save yourself $20,000.Mon, 10 Jan 2022 00:00:00 GMThttps://thinkbasis.com/articles/medical-practice-blog-ideas/https://thinkbasis.com/articles/medical-practice-blog-ideas/Your blog shouldn't be a diary. Every post should target a keyword real patients search for. Here are 50 ideas organized by specialty.Mon, 06 Dec 2021 00:00:00 GMThttps://thinkbasis.com/articles/medical-website-design/https://thinkbasis.com/articles/medical-website-design/Medical websites convert at 3-7%. That means 93-97% of visitors leave without booking. Most redesigns make this worse, not better.Mon, 15 Nov 2021 00:00:00 GMThttps://thinkbasis.com/articles/healthcare-content-marketing/https://thinkbasis.com/articles/healthcare-content-marketing/Marketers who blog get 13x more ROI. But most medical blogs are ghost towns of recycled health tips. Here's content that actually drives patients.Mon, 25 Oct 2021 00:00:00 GMThttps://thinkbasis.com/articles/google-my-business-for-doctors/https://thinkbasis.com/articles/google-my-business-for-doctors/Your Google Business Profile is the first thing patients see. Most doctors set it up once and forget it. That's leaving money on the table every day.Mon, 13 Sep 2021 00:00:00 GMThttps://thinkbasis.com/articles/how-to-choose-a-google-ads-agency/https://thinkbasis.com/articles/how-to-choose-a-google-ads-agency/Most Google Ads agencies for doctors charge a % of spend. That means they're incentivized to spend more, not spend better. Here's what to look for.Mon, 16 Aug 2021 00:00:00 GMThttps://thinkbasis.com/articles/seo-for-dentists/https://thinkbasis.com/articles/seo-for-dentists/Dental SEO is a $3 billion industry of broken promises. Most dentists pay $1,500-3,000/month for SEO and see nothing. Here's what should happen.Mon, 05 Jul 2021 00:00:00 GMThttps://thinkbasis.com/articles/retargeting-for-medical-practices/https://thinkbasis.com/articles/retargeting-for-medical-practices/96% of first-time healthcare website visitors don't convert. Retargeting CTR is 10x standard display. This is the easiest ROI in medical marketing.Mon, 28 Jun 2021 00:00:00 GMThttps://thinkbasis.com/articles/ppc-for-healthcare/https://thinkbasis.com/articles/ppc-for-healthcare/78% of Google Ads advertisers fail to profit. Healthcare is no exception. Here's why medical PPC campaigns bleed money and how to stop the bleeding.Mon, 10 May 2021 00:00:00 GMThttps://thinkbasis.com/articles/medical-seo/https://thinkbasis.com/articles/medical-seo/Google holds health content to a higher standard. E-E-A-T matters more for medical sites than almost any other niche. Here's what that means for your practice.Mon, 19 Apr 2021 00:00:00 GMThttps://thinkbasis.com/articles/google-ads-for-plastic-surgeons/https://thinkbasis.com/articles/google-ads-for-plastic-surgeons/Plastic surgery keywords cost $18-25 per click. Premium keywords hit $100+. SEO delivers 4.5-10x the ROI. Here's how to use both strategically.Mon, 22 Mar 2021 00:00:00 GMThttps://thinkbasis.com/articles/google-ads-for-dentists/https://thinkbasis.com/articles/google-ads-for-dentists/Dental Google Ads: CPC $4-25, cost per lead $84. 60% of conversions come through phone calls. If you're not tracking calls, you're flying blind.Mon, 01 Feb 2021 00:00:00 GMThttps://thinkbasis.com/articles/local-seo-for-doctors/https://thinkbasis.com/articles/local-seo-for-doctors/When someone searches 'dermatologist near me,' Google shows 3 results. Here's how to be one of them. Every time.Mon, 11 Jan 2021 00:00:00 GMThttps://thinkbasis.com/articles/facebook-ads-for-medical-practices/https://thinkbasis.com/articles/facebook-ads-for-medical-practices/Facebook CPL for healthcare averages $44.81. CPC is $0.50-2.00. But Facebook is an interruption platform, not a search platform. Here's when it works.Mon, 14 Dec 2020 00:00:00 GMThttps://thinkbasis.com/articles/optometry-marketing/https://thinkbasis.com/articles/optometry-marketing/The optical industry is worth $17.4 billion. Optometrists are the 7th most-booked specialty on Zocdoc. Yet most practices barely show up on Google.Mon, 30 Nov 2020 00:00:00 GMThttps://thinkbasis.com/articles/veterinary-marketing/https://thinkbasis.com/articles/veterinary-marketing/Americans spent $151.9 billion on pets in 2024. $39.8 billion went to vet care. Only 41% of practices value SEO. The opportunity is wide open.Mon, 12 Oct 2020 00:00:00 GMThttps://thinkbasis.com/articles/hiring-med-spa-front-desk/https://thinkbasis.com/articles/hiring-med-spa-front-desk/Average med spa front desk pay is $18.12/hr. 30% of potential bookings are lost to missed or mishandled calls. Hiring right fixes both problems.Mon, 07 Sep 2020 00:00:00 GMThttps://thinkbasis.com/articles/physical-therapy-marketing/https://thinkbasis.com/articles/physical-therapy-marketing/The PT industry is $53 billion with 50,000+ clinics. Growth is 6.4% annually. But most PT practices still rely on physician referrals alone.Mon, 24 Aug 2020 00:00:00 GMThttps://thinkbasis.com/articles/laser-hair-removal-marketing/https://thinkbasis.com/articles/laser-hair-removal-marketing/The laser hair removal market is $1.22 billion and growing fast. But most clinics only market it in spring. Here's the year-round playbook.Mon, 01 Jun 2020 00:00:00 GMThttps://thinkbasis.com/articles/chiropractor-marketing/https://thinkbasis.com/articles/chiropractor-marketing/70,000 chiropractors compete for 35 million patients a year. The practices that grow don't out-spend competitors. They out-think them.Mon, 04 May 2020 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-social-media/https://thinkbasis.com/articles/med-spa-social-media/70% of consumers found their med spa provider through social media. But most med spas post the wrong content to the wrong people.Mon, 13 Apr 2020 00:00:00 GMThttps://thinkbasis.com/articles/dental-marketing-ideas/https://thinkbasis.com/articles/dental-marketing-ideas/Dental PPC costs $7.85 per click with a 9% conversion rate. That's $84 per lead. Most dental marketing is worse. Here's what actually works.Mon, 16 Mar 2020 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-email-marketing/https://thinkbasis.com/articles/med-spa-email-marketing/Healthcare email open rates hit 37%. ROI is $36-42 per dollar spent. Your patient list is a goldmine and you're sitting on it.Mon, 24 Feb 2020 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-loyalty-program/https://thinkbasis.com/articles/med-spa-loyalty-program/Industry retention is only 50%. Loyalty members visit 2x as often and spend 2-4x more. Top med spas get 30-50% of revenue from memberships.Mon, 06 Jan 2020 00:00:00 GMThttps://thinkbasis.com/articles/coolsculpting-marketing/https://thinkbasis.com/articles/coolsculpting-marketing/The body contouring market hit $8 billion. CoolSculpting alone is $1.2 billion. Everyone offers it now. Here's how to stand out.Mon, 11 Nov 2019 00:00:00 GMThttps://thinkbasis.com/articles/dermatology-marketing/https://thinkbasis.com/articles/dermatology-marketing/'Dermatologist near me' gets 1.5 million searches a month. Patient acquisition costs $250-500. Most dermatology practices waste half their marketing budget.Mon, 07 Oct 2019 00:00:00 GMThttps://thinkbasis.com/articles/med-spa-seo/https://thinkbasis.com/articles/med-spa-seo/Most med spa SEO agencies sell you busy work. Rankings take 4-6 months. Here's what actually moves the needle and what's a waste of your money.Mon, 23 Sep 2019 00:00:00 GMThttps://thinkbasis.com/articles/the-hidden-cost-of-free-consultations/https://thinkbasis.com/articles/the-hidden-cost-of-free-consultations/Free consultations convert at 40%. Paid ones convert at up to 90%. The math isn't even close, but most practices are afraid to charge.Mon, 05 Aug 2019 00:00:00 GMThttps://thinkbasis.com/articles/online-reviews-the-marketing-channel-youre-ignoring/https://thinkbasis.com/articles/online-reviews-the-marketing-channel-youre-ignoring/84% of patients check reviews before booking. Reviews are the second-strongest local ranking factor. And velocity beats volume.Mon, 17 Jun 2019 00:00:00 GMThttps://thinkbasis.com/articles/how-much-should-a-doctor-spend-on-ads/https://thinkbasis.com/articles/how-much-should-a-doctor-spend-on-ads/The answer isn't a percentage of revenue. It's math. What's a patient worth, what does a lead cost, and how many patients do you need?Mon, 06 May 2019 00:00:00 GMThttps://thinkbasis.com/articles/how-to-handle-negative-reviews/https://thinkbasis.com/articles/how-to-handle-negative-reviews/62% of patients have avoided a provider because of negative reviews. But a bad review isn't the end. A bad response is.Mon, 29 Apr 2019 00:00:00 GMThttps://thinkbasis.com/articles/the-patient-follow-up-system-that-prints-money/https://thinkbasis.com/articles/the-patient-follow-up-system-that-prints-money/SMS has a near-universal read rate vs 24% for email. Appointment reminders reduce no-shows by 20-50%. No-shows cost US healthcare $150 billion a year.Mon, 11 Mar 2019 00:00:00 GMThttps://thinkbasis.com/articles/google-ads-for-doctors/https://thinkbasis.com/articles/google-ads-for-doctors/Healthcare Google Ads: $5 CPC, 11.6% conversion rate, $57 cost per lead. Those are the benchmarks. Most doctors blow past them. Here's how to fix it.Mon, 18 Feb 2019 00:00:00 GMThttps://thinkbasis.com/articles/what-your-competitors-know-that-you-dont/https://thinkbasis.com/articles/what-your-competitors-know-that-you-dont/The practices that dominate your market aren't luckier. They have better information. Here's how to get it without spending a dime.Tue, 22 Jan 2019 00:00:00 GMThttps://thinkbasis.com/articles/how-to-read-a-marketing-report/https://thinkbasis.com/articles/how-to-read-a-marketing-report/Only 53% of marketing analytics actually inform decisions. Your agency shows you impressions and clicks. You need cost-per-patient and ROI.Mon, 03 Dec 2018 00:00:00 GMThttps://thinkbasis.com/articles/the-real-reason-your-staff-turnover-is-so-high/https://thinkbasis.com/articles/the-real-reason-your-staff-turnover-is-so-high/Healthcare turnover averages 19-23% annually. Replacing a nurse costs up to $82,000. Most practice owners think it's about pay. It's not.Mon, 15 Oct 2018 00:00:00 GMThttps://thinkbasis.com/articles/front-desk-most-important-marketing-channel/https://thinkbasis.com/articles/front-desk-most-important-marketing-channel/You spend thousands driving calls to your practice. Then your front desk loses 30% of them. The math is brutal and most practices never fix it.Tue, 07 Aug 2018 00:00:00 GMThttps://thinkbasis.com/articles/how-to-fire-your-marketing-agency/https://thinkbasis.com/articles/how-to-fire-your-marketing-agency/Average agency tenure is 7 years. Most practices stay too long with bad agencies because they're afraid of losing their SEO. Here's how to leave safely.Tue, 12 Jun 2018 00:00:00 GMThttps://thinkbasis.com/articles/stop-running-cosmetic-surgery-specials/https://thinkbasis.com/articles/stop-running-cosmetic-surgery-specials/Med spa margins are 20-25%. Discounting eats 28-30% of that. You're not building a business, you're subsidizing other people's skincare.Tue, 24 Apr 2018 00:00:00 GMThttps://thinkbasis.com/articles/before-and-after-photos-killing-your-practice/https://thinkbasis.com/articles/before-and-after-photos-killing-your-practice/Before/after galleries are supposed to sell. Most of them are dead ends that lose patients. Here's why your gallery isn't converting.Mon, 05 Mar 2018 00:00:00 GMThttps://thinkbasis.com/articles/the-consultation-is-where-you-win-or-lose/https://thinkbasis.com/articles/the-consultation-is-where-you-win-or-lose/Average consultation-to-surgery conversion is 40% for free consults, up to 90% for paid. Most practices never think about why their close rate is stuck.Tue, 16 Jan 2018 00:00:00 GMThttps://thinkbasis.com/articles/how-to-price-cosmetic-procedures/https://thinkbasis.com/articles/how-to-price-cosmetic-procedures/Most surgeons price based on what competitors charge. That's the wrong starting point. Here's how to price for profit and patient volume.Tue, 28 Nov 2017 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-seo/https://thinkbasis.com/articles/plastic-surgery-seo/Organic search costs $200 per patient vs $500+ from PPC. But most plastic surgeons' SEO is garbage. Here's why and how to fix it.Tue, 10 Oct 2017 00:00:00 GMThttps://thinkbasis.com/articles/the-phone-call-that-costs-you-50000/https://thinkbasis.com/articles/the-phone-call-that-costs-you-50000/42% of calls to medical practices go unanswered. 85% of those callers never call back. Do the math on what that's costing you.Tue, 22 Aug 2017 00:00:00 GMThttps://thinkbasis.com/articles/why-most-plastic-surgery-websites-fail/https://thinkbasis.com/articles/why-most-plastic-surgery-websites-fail/Your website has one job: turn visitors into booked consultations. If it's not doing that, here's exactly what's broken and how to fix it.Thu, 15 Jun 2017 00:00:00 GMThttps://thinkbasis.com/articles/botox-marketing-ideas/https://thinkbasis.com/articles/botox-marketing-ideas/The Botox market is worth $7+ billion. Every clinic offers it. Here's how the ones that are actually booked solid market differently than everyone else.Wed, 29 Mar 2017 00:00:00 GMThttps://thinkbasis.com/articles/cosmetic-surgery-website-design-create-powerful-patient-magnet/https://thinkbasis.com/articles/cosmetic-surgery-website-design-create-powerful-patient-magnet/How To Create A Powerful Patient Magnet: We take a different approach to plastic surgery web design. Going beyond the basics. Understanding why a siteMon, 06 Mar 2017 00:00:00 GMThttps://thinkbasis.com/articles/boost-plastic-surgery-closing-rates-through-financing-while-helping-patients-attain-their-dreams/https://thinkbasis.com/articles/boost-plastic-surgery-closing-rates-through-financing-while-helping-patients-attain-their-dreams/If you don’t already have a reliable financing partner, make it a priority to get one. It doesn’t matter if the economy is good or bad. You don’t want toSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/branding-is-bs-and-its-done-backwards/https://thinkbasis.com/articles/branding-is-bs-and-its-done-backwards/You’re not Red Bull; you’re a doctor. The marketing world is filled with consultants, authors and designers crazed about branding. You’re being exposed toSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/if-you-dont-blow-your-own-horn-there-wont-be-any-music/https://thinkbasis.com/articles/if-you-dont-blow-your-own-horn-there-wont-be-any-music/It’s your duty to promote yourself, so pick up the horn and start blowing. “With people of limited ability, modesty is merely honesty. But with those whoSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/its-not-about-aiming-your-gun-its-about-pulling-the-fing-trigger/https://thinkbasis.com/articles/its-not-about-aiming-your-gun-its-about-pulling-the-fing-trigger/It’s About Pulling the F$ing Trigger “Plans are only good intentions unless they immediately degenerate into hard work.” ― Peter F. Drucker In my I quoteSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-marketing-is-like-sex/https://thinkbasis.com/articles/plastic-surgery-marketing-is-like-sex/Before you even start your marketing, you need that “Aha” moment, and that comes directly from your target audience. “I’ve tried advertising; it doesn’tSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-if-your-phone-is-not-ringing-off-the-hook-with-consultation-request-and-you-dont-have-a-waiting-list-practice/https://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-if-your-phone-is-not-ringing-off-the-hook-with-consultation-request-and-you-dont-have-a-waiting-list-practice/If Your Phone Is NOT Ringing Off The Hook With Consultation Request and You Don’t Have A WAITING-LIST-PRACTICE If you’re losing too much business to yourSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-part-2-whats-really-preventing-you-from-having-a-7-to-8-figure-cosmetic-surgery-empire/https://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-part-2-whats-really-preventing-you-from-having-a-7-to-8-figure-cosmetic-surgery-empire/What’s Really Preventing You From Having a 7 to 8 Figure Cosmetic Surgery Empire Let’s talk about the MOST IMPORTANT question if you’re serious aboutSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/plastic-surgery-practice-management-all-successful-practices-have-this-key-to-growth-in-place/https://thinkbasis.com/articles/plastic-surgery-practice-management-all-successful-practices-have-this-key-to-growth-in-place/All Successful Practices Have This Key To Growth In Place There are a lot of shiny objects in marketing and practice management vying for your attention.Sun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/spend-baby-spend-the-9-costly-marketing-mistakes-commonly-made-by-plastic-surgeons-part-3/https://thinkbasis.com/articles/spend-baby-spend-the-9-costly-marketing-mistakes-commonly-made-by-plastic-surgeons-part-3/The 9 COSTLY Marketing Mistakes Commonly Made By Plastic Surgeons Part 3 Do you like to buy stuff? Of course, you do. Most people love to buy stuff. TheySun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/why-your-search-engine-optimization-is-failing-and-what-you-can-do-about-it/https://thinkbasis.com/articles/why-your-search-engine-optimization-is-failing-and-what-you-can-do-about-it/It’s because you’ve been lied to. Where making money is concerned, search engine optimization SEO, for plastic surgeons, has little to do with searchSun, 19 Feb 2017 00:00:00 GMThttps://thinkbasis.com/articles/you-are-not-the-patient/https://thinkbasis.com/articles/you-are-not-the-patient/The fact of the matter is that no matter how well you know your market, you are NOT your client. There’s nothing more useless to the business of plasticSun, 19 Feb 2017 00:00:00 GMT