Our People
At Think Basis we understand that your success is our succes. All our people share the same passion for your business and helping it grow.
Nick Dumitru
Founder & President
An entrepreneur for more than 15 years, Nick Dumitru has been singularly focused on helping business owners quickly achieve exponential growth in the beauty, health and wellness industry.
He is the President and Founder of Think Basis Inc., a boutique business strategy and marketing consulting firm, located in Toronto, Canada. Nick has a unique ability to see gaps, spot opportunities, uncover hidden profits and develop strategic partnerships with concrete results that are scalable and measurable.
He is committed to offering at least one bold new idea at every client meeting that consistently makes them more money. Nick has been featured as an expert in Inc. Magazine, The Globe & Mail, IT World Canada and CBC Radio Canada.
Nick is passionate about entrepreneurship, empowerment and human potential. He has volunteered and donated with Kiva, the world's first online lending platform that improves entrepreneurs' lives. He has also donated to a multi-year research study in entrepreneurial education and leadership outcomes at McMaster University's DeGroote School of Business.
Florin Popa
Managing Partner - Romanian Division
A perfectionist who embraces the essence of organization and communication, Florin Popa is a natural born leader who thrives only when he is actively participating in improving and maintaining the company's operations with the highest of standards. Florin's strongest quality is his eye for detail, an incomparable trait that makes him an invaluable member of Think Basis Inc.
If you ever see Florin out of the office, chances are your encounter will take place at the peaks of the Carpathians.
Alissa Dumitru
Content Development & Copywriting
Alissa Dumitru has always had an affinity for the written word. Her anthropological degree has given her the ability to critically analyze a market segment and accurately target a tone and voice to effectively influence and persuade. Alissa specializes in creating effective communication for any project in any industry. She's written one page press releases, snappy ad copy and full 500+ page websites.
Emil Buse
Managing Partner - Romanian Division
With an extensive professional and educational background in Finance, Emil Buse has an affinity for technology - which is why he is on a quest to contributing toward the technological advancement of his country. His professional experience has allowed him to anticipate the needs of the current market and fulfill them effectively. With Emil on the job, there's no doubt that there will be smooth completion of any project, from start to finish.
Skiing is one of his favourite past times, but Emil admits that even when he's on the slopes, he thinks about work.