Plastic Surgery Marketing

Dignified & Effective Healthcare Marketing

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You aren't struggling to dominate because your competitors are better. You're suffering because you're doing a poor job of marketing. Marketing your practice the right way is the first step to taking accountability. To creating success and wealth in your life. Read on.

Nobody Gives A F*@k About Your Brand

You have an image, but you don't have a brand. Building a brand today takes millions of dollars. It takes persistence and constant exposure.
 
Anyone that sells you branding is flat out ripping you off. At best, you can create an image. A corporate identity. Something to point to and say "This is me."
 
But that's not a brand. That's not branding.
 
At our agency, we have a single belief when it comes to branding. The best way to build a brand is to have a transaction with a patient.
 
To turn them unto a walking talking advertisement for your practice. Then we let them go out and build a brand.
 
The more patients you treat in your practice, the more your brand will grow.
 
You will build your brand, but you'll do it profitably. Why?
 
We don't do "brand" advertising. We create customers. We turn your prospects into patients. Letting them pay for your procedures so they can fund your growth.
 
You don't build a brand, you build a customer base. The brand is the byproduct of doing good business.
 
If you're tired of wasting money on "branding" get in touch and let's discuss a better alternative. A profitable future.
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Your Online Reputation Is Everything 

Marketing doesn't belong on your website alone. Patients do research all over the internet. You have to pay attention to external sources of marketing as much as internal.
 
Your online reviews are key. They provide the social proof that a prospect needs to contact you. It can make or break your practice.
 
But that's not all.
 
Beyond reviews there are forums. Directories. And any number of social media destinations where patients can learn about you.
 
You have to manage them all. You have to get great reviews, and a great reputation, if you want to succeed.
 
How do we do that?
 
We help you generate reviews from your existing clients. Our automated SMS/Texting based tools make sure we create a personal experience.
 
Our crawlers keep an eye on your online reviews so you can take action if anything goes wrong. Or to thank those patients that said nice things.
 
Your website isn't enough. If you're ready to do more for your cosmetic practice, get in touch today.
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Official Meta Business Partner

ThinkBasis is an Official Meta Business Partner. We have been vetted by Meta, the name behind Facebook and Instagram, for our expertise in running ads on their platform, selling and customer engagement. Think Basis is listed in the Meta Business Partner directory under Campaign Management.

meta business partner

Plastic Surgery Internet Marketing Is About More Than Design and Advertising

"Design is not just what it looks like and feels like. Design is how it works."
Steve Jobs

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Great websites are born of understanding.

When you know how your patients think, you know how to attract them.

At Think Basis we don't design websites. We don't create ads. We don't run social media campaigns.

We use an understanding of the psychology your patients use to make decisions.

We've listened to thousands of incoming calls from patients. We understand how they think. We know the words that get them to choose you.

If you're tired of wasting time and energy with you plastic surgeon internet marketing. If you're sick of your competitors blow past you in business and in life, take action.

Contact Think Basis today and get the process started.

When You Understand The Consumer, You Become Such A Great Fit That They Can't Help But Choose You

Think Basis uses a deep understanding to get results. Our decades of experience in  digital marketing drives everything.

When we build a website, it's built to attract your ideal client.

When we run ads, we focus on getting people to take action and book consultations.

There's no fluff.

No boot licking.

No wasted opportunities.

What you'll get is the ability to say yes.

Yes to a more rewarding practice.

Yes to higher sales and more money.

Yes to a future that you control.

Not All Search Engine Traffic Is Equal

"We tried SEO. It didn't work". If I had a dollar for every time I heard that phrase as a plastic surgery marketing consultant, I'd have retired at 25.
 
Not all SEO is equal. Just because someone says they do SEO, it doesn't mean they know what they're doing.
 
There are words that get you traffic. Lots of traffic. But it doesn't mean that traffic will convert.
 
Then there are words that get you less traffic, but actually bring you new patients.
 
A potential patient isn't searching for "plastic surgeon". Or even "Best plastic surgeon". They're searching for a solution to their problem.
 
They want a procedure. They want to feel better. They want to stop hurting emotionally and mentally.
 
Someone searching for a plastic surgeon could be years away from doing anything. Worse than that. They could be looking for a non cosmetic surgeon to fix their hand.
 
Someone searching for breast augmentation in their city is much more likely to be ready to go. If they add even more specific keywords like "silicone" or "sub muscular" they may be a hot prospect.
 
We don't guess at what works and what doesn't work.
 
Over the past 20+ years of SEO, we know that converts. If it's a new procedure, we know how to test for the "money" keywords. The phrases and language that brings you a patient.
 
If you're frustrated with your Search Engine Optimization effort, get in touch. Let us do an analysis and see if your current SEO firm is doing a good job, or not.
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As a boutique plastic surgery marketing firm, we'll help you become the leader in your market with the following services:

Psychology Focused Web Design

Get a customized website design that caters to users and sets your visitor on the cosmetic dentistry buying path.

Results Driven Web Development

Turn your website into a results-driven conversion machine. Speed issues and technical problems will seem like a long forgotten bad dream.

Persuasive Writing and Web Copy

Get the right voice for your practice with dental digital marketing copy that sells.

High Converting Ads

Drive patients to your practice with compelling ads on Google® and Facebook™

Consistent Social Media Marketing

Help improve your brand awareness and expand your customer base with a friendly and consistent social media presence.

Great Looking Print Collateral

We know what it takes to look good on paper. Our design services ensure that all your printed material is top notch.

Plastic Surgery Branding

We call this corporate identity instead of branding. There's a difference. You'll be unique and you'll look great. The brand we'll build by flooding you with new patients.

Social Media Like Facebook, Instagram and TikTok Are Wasting Your Time

 
Most plastic surgery marketing consultants will tell you that you need social media.
 
That you have to spend countless hours creating content for people that may or may not be your patient.
 
They're wrong. They're wasting your time.
 
Yes you need social but not how you might think. It's not a silver bullet.
 
Whether you choose to do paid ads on social, or exhaust yourself and your staff creating free content. There is a cost.
 
Your time is valuable.
 
Your staff could be doing better things.
 
We'll never ask you to create endless amount of content. A photo in the office every once in a while? Yes. Being Mark Zuckerberg's personal content machine? No.
 
We believe in scalable solutions. When you want more patients, you should be able to turn on the tap. We use social to manage your reputation. To influence the point of conversion in the office.
 
We want people to know, like, and trust you.
 
Then we use the power of social media advertising to flood your practice with new patients.
 
If you're tired of the frustration that comes with social media, get in touch. Let's free you from the burden of being some billionaire's content monkey.
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Strategy Vs Tactics

 
Do you know why you're doing what you're doing? Most physicians don't. They go to conferences and hear the latest regurgitated tactic. then they install it in their practice.
 
That's a huge mistake. Tactics are great when you know why you're doing them. They're great when they're part of a strategy. When you have a plan.
 
Think about it.
 
You wouldn't get into your car, start it, and drive in any direction. Not if you wanted to get anywhere. You'd get in with a plan. You would undertake the tactic of driving because you had a destination. That's the best way for you to get where you want to go.
 
Business is no different. But most doctors are just driving blind.
 
That's not the case when you work with us. We take a look at your entire medical practice and decide what's best.
 
If we ask you to try a tactic, it's because we spent 20+ years and millions of dollars proving what works. And it will be because we know it will help you get to your strategic goal.
 
Are you ready to build the practice that YOU want? Then get in touch and let's talk about your dreams and where you want to be by this time next year.
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