Business and Marketing

Thoughts on the latest for your business growth.

Why Your Search Engine Optimization Is Failing And What You Can Do About It

by nick • February 19, 2017

Where making money is concerned, search engine optimization (SEO), for plastic surgeons, has little to do with search engines, and I’ll tell you why that is. You’ve been marketed to ad nauseum about SEO and the benefits of being online. Every big meeting and plastic surgery conference invariably has a session on search optimization, ready to tell […]


Branding Is BS, and It’s Done Backwards

by nick • February 19, 2017

The marketing world is filled with consultants, authors and designers crazed about branding. You’re being exposed to everything from suggestions that you need “purple cows” to the notion that you must create “enchanting” brands and websites that will “brand” you. This flood of opinion is nothing more than a public drowning in stupidity. It’s full […]


If You Don’t Blow Your Own Horn, There Won’t Be Any Music

by nick • February 19, 2017

“With people of limited ability, modesty is merely honesty. But with those who possess great talent, it is hypocrisy.” —Arthur Schopenhauer You’re great at what you do. You have superior surgical skill and are excellent at making your patients feel welcome and cared for. But if you’re not good at letting the world know about […]


It’s Not About Aiming Your Gun, It’s About Pulling the F*$#ing Trigger!

by nick • February 19, 2017

“Plans are only good intentions unless they immediately degenerate into hard work.”  ― Peter F. Drucker In my marketing book, I quote a joke about frogs: Five frogs are sitting on a log. Four decide to jump. How many are left? Five.  Because there is a difference between deciding to do something and actually doing it. […]


You Are NOT the Patient

by nick • February 19, 2017

There’s nothing more useless to the business of plastic surgery than the practice of narcissism. Self-adoration only leads to misinterpretation. The fact of the matter is that no matter how well you know your market, you are NOT your client. You don’t think like her, you don’t behave like her and you don’t have the […]


[Plastic Surgery Marketing Mistakes: Part 2] What’s Really Preventing You From Having a 7 to 8 Figure Cosmetic Surgery Empire

by nick • February 19, 2017

Let’s talk about the MOST IMPORTANT question if you’re serious about growing your practice. If you know the answer to the question below, you’re on your way to building a thriving, successful practice. A 7 to 8 figure cosmetic surgery empire. If you don’t know the answer to that question, you probably built your business […]


[Plastic Surgery Marketing Mistakes] If Your Phone Is NOT Ringing Off The Hook With Consultation Request and You Don’t Have A WAITING-LIST-PRACTICE,

by nick • February 19, 2017

If you’re losing too much business to your competitors, if you get too many tire-kickers in your office, if you don’t enjoy selling, or if you simply want more, then it will definitely pay to read this post. Fixing just a few of these mistakes will turn a 6 figure practice into a 7 figure […]


Plastic Surgery Marketing Is Like Sex

by nick • February 19, 2017

“I’ve tried advertising; it doesn’t work.” “I redid my website; it doesn’t work.” “I tried internet marketing; it doesn’t work.” Does that sound familiar? If it does, you’re not alone. That’s the number one excuse doctors use when I talk with them. If you tried something that works for others and it doesn’t work for […]


Plastic Surgery Practice Management: All Successful Practices Have This Key To Growth In Place

by nick • February 19, 2017

There are a lot of shiny objects in marketing and practice management vying for your attention. It’s fun to think about the latest social media craze or newest extension to your Google ads. They’re all great, and they’ll help you grow. But there is one fundamental that all large practices have in place. It’s the […]


Boost Plastic Surgery Closing Rates Through Financing While Helping Patients Attain Their Dreams

by nick • February 19, 2017

It doesn’t matter if the economy is good or bad. You don’t want to ignore the power of financing to help you grow your cosmetic surgery practice. According to a recent study by PayPal: “The average order size increases 15% among businesses that offer consumer credit, and 93% of first-time consumer credit users said they […]