Business and Marketing

Thoughts on the latest for your business growth.

How To Identify What’s Working And What Isn’t – Practice Perfect Podcast Episode #1

by nick • May 23, 2018

Nick Dumitru Understand and trust comes from authority and authority and expertise is what gets people to trust you. And it’s not the actual expertise. You could be a great physician. But if that’s not well communicated, it becomes completely irrelevant. Practice Perfect: Actionable business information to take your medical practice to the next level. […]


How To Create A Brand When You Can’t Afford Branding – Practice Perfect Podcast Episode #2

by nick • May 23, 2018

Nick Dumitru Your brand isn’t the foundation of your business. Your business is the foundation of your brand.  Practice Perfect: Actionable business information to take your medical practice to the next level. Now your host Nick Dumitru. Nick: [00:00:19] Welcome to Practice Perfect, episode number two. On this episode we’re going to talk about […]


How To Create A Great Patient Experience – Practice Perfect Podcast Episode #3

by nick • May 23, 2018

Nick Dumitru You have to have the mindset that you need to win the business out of the market. You don’t deserve the business. You have to take it. You have to win it. You have to be better than the competition.  Practice Perfect: Actionable business information to take your medical practice to the […]


How To Design A Winning Cosmetic Surgery Website – Practice Perfect Podcast Episode #4

by nick • May 23, 2018

Nick Dumitru The more you tell the more you sell and that’s what you should be thinking about. And that’s true for any industry that you’re in. The more you tell the more you sell.  Practice Perfect: Actionable business information to take your medical practice to the next level. Now your host Nick Dumitru. […]


How To Handle Incoming Phone Calls – Practice Perfect Podcast Episode #5

by nick • May 23, 2018

Nick Dumitru Staff at medical practices feel that their job is to inform the patient, inform the caller, how well you do at informing the customer, is not going to translate to sales, because their number one job is to get the booking. Nothing else really matters on incoming calls.  Practice Perfect: Actionable business […]


How to Get Buyers to Take Action Now – Practice Perfect Podcast Episode #6

by joseph • June 22, 2018

Nick Dumitru The amygdala is pure survival instinct and you can leverage this instinct to get people to take action in your practice and to increase your overall sales in an ethical manner. But in a way that gets people to take the action that they want to take, that, they should take but have […]


Why Your Search Engine Optimization Is Failing And What You Can Do About It

by nick • February 19, 2017

Where making money is concerned, search engine optimization (SEO), for plastic surgeons, has little to do with search engines, and I’ll tell you why that is. You’ve been marketed to ad nauseum about SEO and the benefits of being online. Every big meeting and plastic surgery conference invariably has a session on search optimization, ready to tell […]


Branding Is BS, and It’s Done Backwards

by nick • February 19, 2017

The marketing world is filled with consultants, authors and designers crazed about branding. You’re being exposed to everything from suggestions that you need “purple cows” to the notion that you must create “enchanting” brands and websites that will “brand” you. This flood of opinion is nothing more than a public drowning in stupidity. It’s full […]


If You Don’t Blow Your Own Horn, There Won’t Be Any Music

by nick • February 19, 2017

“With people of limited ability, modesty is merely honesty. But with those who possess great talent, it is hypocrisy.” —Arthur Schopenhauer You’re great at what you do. You have superior surgical skill and are excellent at making your patients feel welcome and cared for. But if you’re not good at letting the world know about […]


It’s Not About Aiming Your Gun, It’s About Pulling the F*$#ing Trigger!

by nick • February 19, 2017

“Plans are only good intentions unless they immediately degenerate into hard work.”  ― Peter F. Drucker In my marketing book, I quote a joke about frogs: Five frogs are sitting on a log. Four decide to jump. How many are left? Five.  Because there is a difference between deciding to do something and actually doing it. […]