“I recently attended a plastic surgery conference, and was perusing the various vendors that are present at such functions, when I was approached by a salesperson from a website development company.
He asked if I was happy with my website and I said I was. He pulled it up and commented it was quite nice. Then he asked about my SEO. After I told him it was doing well, he decided to check a number of keyword terms, and was impressed that I was well represented in both local and organic search, as well as Adwords. In fact, I was doing better than one of his own local clients.
He then asked if I had a social media presence, and I confirmed I did. He looked at my Facebook page and Twitter feed, and was duly impressed, commenting that many physicians don’t give it any attention.
He wanted to show me what was new and exclusive to his company. He started by showing me a way of obtaining reviews from patients. Ten seconds into his explanation, I explained to him how it worked. He was completely taken aback.
The vendor began quizzing me about who was doing my online marketing. He probed and tried to find weaknesses. He brushed off the idea that I could differentiate between what marketing was working and what wasn’t. I told him we had tracking numbers. He was completely dumbfounded. In fact, he stepped back and said: ‘The company you are working with is doing a great job, and I have nothing to offer you’. I have never seen a vendor back off like that.”