Expansion into the Highly Competitive Manhattan NYC Market
We started working with this practice that was struggling to stabilize its market share. It had issues with patient payment policies and staff, so serious that if left unresolved, they would have destroyed the practice.
We optimized online visibility as well as restructured administrative policies with the following:
- Rebranding Exercise and
- Website code optimization
- Search engine optimization
- Content development
- Social media advertising
- PPC campaings
- Print Collateral
- Restructuring internal policies
- Improved staff operations
- Created staff manuals
We redesigned their website, which repositioned this physician as the unique provider of “awake” breast augmentation. We eliminated a poor financing option which was on track to financially cripple the practice over the course of 24 months.
Practice procedures were created that were able to free the physician from having to micromanage staff.
We also helped this physician expand to the highly competitive NYC market. He now runs an Upper Manhattan office in addition to his two New Jersey locations. This is an expansion that the physician had always wanted to do.