Toronto Cosmetic Clinic
The Effects of SEO Dominance
Faced with stagnant revenues and inconsistent lead generation, this aesthetic medical business was struggling to thrive in a competitive landscape. That's when we stepped in with our proven expertise, crafting a customized plan that leveraged innovative marketing channels and strategic optimizations to revitalize their operations and unlock untapped potential.
The Solutions
We undertook a radical optimization process that included:
- Rebranding Exercise
- Website code optimization
- Search engine optimization
- Content development and positioning
- Social media advertising
- PPC optimization
- Email marketing
- Direct mail marketing
- Advertising design
- Print Collateral
- Consulting
The website was structurally revamped and hundreds of content pages were written. All pages were positioned to inform and educate the target prospects.
An orchestrated online optimization campaign was started which targeted highly searched key term campaigns with online promotional efforts to better attract online prospects to the new website.
Once the online channels were performing to expectations, we took over the writing and design of all print advertising and collateral materials.
The Outcome
Near Total Dominance
During the 6 year contract, Toronto Cosmetic Clinic enjoyed near total dominance on search engines for all surgical and non-surgical terms relevant to their business.
Monumental Growth
They took a leadership position in the mind of the plastic surgery buyer and grew from a staff of 4 to a staff of 44 at their peak.
Exponential Growth in Revenue
Revenues significantly increased with high quality prospects being funneled to internal sales staff from varying channels including print and web. Gross profit soared exponentially, from below six figures to well into the multiple seven figure mark.
Internal Operation Organization
We assisted in internal operations by implementing comprehensive HR strategies that enhanced talent acquisition, employee training, and retention, fostering a motivated team aligned with business goals. Our tailored administrative protocols streamlined workflows, from patient scheduling and record-keeping to compliance with industry regulations, reducing errors and administrative burdens.
Our targeted approach not only optimized lead generation and conversion but also propelled gross profits exponentially, elevating them from below six figures to well into the multiple seven-figure range.
TALK TO US
Get in touch now to talk about how we can help you bring more patients into your business though proven business development strategies.
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