We undertook a radical optimization process that included:
- Rebranding Exercise
- Website code optimization
- Search engine optimization
- Content development and positioning
- Social media advertising
- PPC optimization
- Email marketing
- Direct mail marketing
- Advertising design
- Print Collateral
The website was structurally revamped and hundreds of content pages were written. All pages were positioned to inform and educate the target prospects.
An orchestrated online optimization campaign was started which targeted highly searched key term campaigns with online promotional efforts to better attract online prospects to the new website.
Once the online channels were performing to expectations, we took over the writing and design of all print advertising and collateral materials.