The Effects of SEO Dominance

While quite successful, this client was experiencing a downturn in business due to stagnant web properties and sluggish economic conditions. He was a leader in his field but his desirable and unique attributes were not being communicated to the target market. Frontline staff was experiencing resistance to the consultation fees and the cost of surgery.

The Solutions

We undertook a radical optimization process that included:

Rebranding Exercise
Website code optimization
Search engine optimization
Content development and positioning
Social media advertising
PPC optimization
Email marketing
Direct mail marketing
Advertising design
Print Collateral
Consulting

The website was structurally revamped and hundreds of content pages were written. All pages were positioned to inform and educate the target prospects.

An orchestrated online optimization campaign was started which targeted highly searched key term campaigns with online promotional efforts to better attract online prospects to the new website.

Once the online channels were performing to expectations, we took over the writing and design of all print advertising and collateral materials.

The Outcome

During the 6 year contract, Toronto Cosmetic Clinic enjoyed near total dominance on search engines for all surgical and non-surgical terms relevant to their business.

They took a leadership position in the mind of the plastic surgery buyer and grew from a staff of 4 to a staff of 44 at their peak.

Revenues significantly increased with high quality prospects being funneled to internal sales staff from varying channels including print and web. Gross profit soared exponentially, from below six figures to well into the multiple seven figure mark.

TALK TO US

Get in touch now to talk about how we can help you bring more patients into your business though proven business development strategies.

Phone: 1-888-418-5752
Email: [email protected]