The Effects of SEO Dominance
While quite successful, this client was experiencing a downturn in business due to stagnant web properties and sluggish economic conditions. He was a leader in his field but his desirable and unique attributes were not being communicated to the target market. Frontline staff was experiencing resistance to the consultation fees and the cost of surgery.
We undertook a radical optimization process that included:
- Rebranding Exercise
- Website code optimization
- Search engine optimization
- Content development and positioning
- Social media advertising
- PPC optimization
- Email marketing
- Direct mail marketing
- Advertising design
- Print Collateral
The website was structurally revamped and hundreds of content pages were written. All pages were positioned to inform and educate the target prospects.
An orchestrated online optimization campaign was started which targeted highly searched key term campaigns with online promotional efforts to better attract online prospects to the new website.
Once the online channels were performing to expectations, we took over the writing and design of all print advertising and collateral materials.
During the 6 year contract, Toronto Cosmetic Clinic enjoyed near total dominance on search engines for all surgical and non-surgical terms relevant to their business.
They took a leadership position in the mind of the plastic surgery buyer and grew from a staff of 4 to a staff of 44 at their peak.
Revenues significantly increased with high quality prospects being funneled to internal sales staff from varying channels including print and web. Gross profit soared exponentially, from below six figures to well into the multiple seven figure mark.