Going beyond the basics.
Understanding why a site makes you money instead of just looking good.
The average website design firm looks at aesthetics before function and style before conversion. At Think Basis, we take a different approach to plastic surgery web design. Our focus is on three main areas:
Psychology trumps everything
If you get the psychology right in your website design, you’re 80% of the way to getting new patients.
To do that you need to know your audience and make sure you cater to their needs. Don’t get caught up in trends and don’t be generic. You have to talk to your audience in a way that she wants you to speak to her. If you can show her that you understand her needs, she’ll be that much more likely to hit the contact button and become a patient.
Readability before aesthetics
Make absolutely no mistake about it. The point of content is to be consumed and understood. It’s a given that your website needs to look good. Just don’t make the mistake of thinking that the looks are what sell. It doesn’t matter how beautiful you make yourself; it’s what you SAY that gets the sale.
Conversion is the only goal
Web sites are not there to just inform or to make you look good and stroke your ego. The only point of a commercial website for a plastic surgery practice is conversion. It’s a mechanism for turning a prospect into a patient.
If your website design firm isn’t focused on conversions and the other points above, you’re leaving a lot of money on the table.
Get focused on the three items above, and you too can have a powerful patient magnet instead of just another pretty site.
To learn more about these concepts check out the talk I gave to a room full of cosmetic surgeons in Paris at the IMCAS conference: