Marketing

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact Botox Marketing Ideas Home » Marketing Before you even start your marketing, you need that “Aha!” moment, and that comes directly from your target audience. As I’m sure you’re well aware, Botox is the single most popular non-surgical cosmetic procedure in the world, and it’s…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact Spend, Baby, Spend Home » Marketing (The 9 COSTLY Marketing Mistakes Commonly Made By Plastic Surgeons) Part 3 Do you like to buy stuff? Of course, you do. Most people love to buy stuff. They buy stuff they need. They buy stuff they love. And the…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact Boost Plastic Surgery Closing Rates Home » Marketing If you don’t already have a reliable financing partner, make it a priority to get one. It doesn’t matter if the economy is good or bad. You don’t want to ignore the power of financing to help…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact Plastic Surgery Practice Management Home » Marketing All Successful Practices Have This Key To Growth In Place There are a lot of shiny objects in marketing and practice management vying for your attention. It’s fun to think about the latest social media craze or newest…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact Plastic Surgery Marketing Is Like Sex Home » Marketing Before you even start your marketing, you need that “Aha!” moment, and that comes directly from your target audience. “I’ve tried advertising; it doesn’t work.” “I redid my website; it doesn’t work.” “I tried internet marketing;…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact [Plastic Surgery Marketing Mistakes] Home » Marketing If Your Phone Is NOT Ringing Off The Hook With Consultation Request and You Don’t Have A WAITING-LIST-PRACTICE If you’re losing too much business to your competitors, if you get too many tire-kickers in your office, if you…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact [Plastic Surgery Marketing Mistakes: Part 2] Home » Marketing What’s Really Preventing You From Having a 7 to 8 Figure Cosmetic Surgery Empire Let’s talk about the MOST IMPORTANT question if you’re serious about growing your practice. If you know the answer to the question…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact You Are NOT the Patient Home » Marketing The fact of the matter is that no matter how well you know your market, you are NOT your client. There’s nothing more useless to the business of plastic surgery than the practice of narcissism. Self-adoration only…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact It’s Not About Aiming Your Gun Home » Marketing It’s About Pulling the F*$#ing Trigger! “Plans are only good intentions unless they immediately degenerate into hard work.”  ― Peter F. Drucker In my marketing book, I quote a joke about frogs: Five frogs are sitting on…

Services Aesthetic Medical Marketing ConsultingCase StudiesAbout The Book Podcast ArticlesContact If You Don’t Blow Your Own Horn, There Won’t Be Any Music Home » Marketing It’s your duty to promote yourself, so pick up the horn and start blowing. “With people of limited ability, modesty is merely honesty. But with those who possess great talent,…